Taste it, hear it, feel it. These are the experiences that turn a trip to Iran into a lifelong memory.
Persian food is one of the world's great undiscovered cuisines — subtle, fragrant and deeply comforting. Think saffron-gold rice, slow-cooked fesenjan with pomegranate and walnut, smoky kababs and herb-laden stews.
We'll take you to the tables that locals love, from bustling kabab houses to a home-cooked dinner with a Persian family — and, if you wish, a hands-on cooking class.
Iran's covered bazaars are living museums — vaulted brick passages alive with spice merchants, coppersmiths, carpet sellers and the scent of fresh saffron and rosewater. The Vakil Bazaar of Shiraz, Isfahan's Grand Bazaar and Tehran's labyrinthine markets are destinations in themselves.
Travel with a guide who knows the stories behind the stalls, and shop with confidence for authentic Persian treasures.
Where to find themIran's artisans keep alive crafts perfected over a thousand years — meet the makers and watch the magic happen.
Luxurious hand-woven silk-and-wool cloth, patterned with paisleys and prized for generations.
Astonishing micro-mosaic inlay of wood, bone and metal — geometry assembled grain by grain.
The dazzling blue tiles that crown Iran's mosques — still cut and glazed by hand today.
Iran's landscapes astonish first-time visitors. Trek the slopes of Mount Damavand, camp under desert stars, glide across the Anzali lagoon, or escape to the cool, wooded north around Darband and the Caspian shore.
Mix & Match
Add a cooking class, a craft workshop or a desert night to any itinerary — just ask.